For years I have mused at the intense respect afforded Gartner Research and the vast sums of money banks and large corporations spend on reading their predictions. It’s not that they have been wrong or woefully behind what’s actually happening but the “Me First!” attitude in some of their reports.
It’s like the aging whizz [...]
Category > Social Media
Gartner Gold or Gartners Nemesis?
The power of crowds and communities
Corporations use advertising to persuade us to buy their products. They do not force us to buy their products but is it ok for them to give us the impression their product is the best or only one to buy?
That may seem like a ridiculous question but if you go to court and lie [...]
Ships passing in the night
The Pale of Water Inc.,Jack and Jill run an ad agency called The Pale of Water inc, a succesful business now in it’s second decade of operation. They were both A+ students who sailed through ivy league education and started their business with venture capital funding at age 23. They specialise in promoting Interior [...]
In yer facebook
Arrrgggh! What has happened to facebook? I’m a fan I really am but this week all I get is the same flashing advertising over and over and over…. Must have done something bad in a past life.
And so Social Media applications embrace the last chance business model of [...]
Is the Spider your Decider?
According to Wikipedia: Research is a human activity based on intellectual investigation and aimed at discovering, interpreting, and revising human knowledge on different aspects of the world.
Google cannot be an expert in every subject, rather the subject needs to be an expert in Google. How much of the research in Google is manipulated by the [...]
