According to Wikipedia: Research is a human activity based on intellectual investigation and aimed at discovering, interpreting, and revising human knowledge on different aspects of the world.

Google cannot be an expert in every subject, rather the subject needs to be an expert in Google. How much of the research in Google is manipulated by the editors at Google? For example if I’m looking for a new car how do I know Google does not have a special relation ship with Nissan or Toyota?

It occurred to me if Mankind can’t be bothered to research anymore, leaving Google to handle the heavy-load for us instead, then everything from politics to innovation could be manipulated by the company that claims not to do any evil.

True enough today but now with shareholders where does that leave the future? Already some countries are questioning whether they should allow Google such an intimate relationship with their politics. Some Canadians were surprised to see Google selling keywords to competing political groups. A search for “Socialist policy in [name your town]” would result in sites with distorted reports and opinion on local candidates.

So how do we research without having the results manipulated by a search engine? The problem is similar to making a decision over which newspaper you buy. We all know newspaper owners have an agenda, they have political beliefs like the rest of us, and so do the editors at Google, Yahoo and MSN (Windows, Live or whatever they call themselves this week).

There is no easy solution. My dad would say for a balanced political view we need to read all newspapers but no one actually wants a balanced opinion, they want to hear what they want to hear and so they buy the paper that says it most often.

Google says what we want to hear most often and we accept that we will be manipulated by that opinion and humanity will follow their holy orders, but will it be forever more? Is it possible Google is already looking a little tired?

This spider will fool all people for some of the time and some of the people all the time, but I doubt it will fool all people all the time.