Martyn Walker

Uncommon Sense

Archive for November, 2007

November 30, 2007

Google is a waste of money, close my account now!

I have just completed a post mortem on a failed campaign for a client who spent five figures on Adwords over the last 12 months. Adwords drove a traffic to their site, but the product didn’t sell.
During a meeting there were mumbles about wasted money and click fraud, the term being used incorrectly but manipulated [...]

November 29, 2007

Adsense is for suckers

It’s an old post, but I decided to check the comments for any hidden gold, there some monetizing ideas and it does no harm to remind yourself. There’s an update which starts:
The general theme seems to be that Adsense is for suckers, and that most people with a little effort can do better (more [...]

November 26, 2007

Making Money For Christmas!

Some would say if you haven’t already made it then it’s too late, but they forget that the bills don’t come until after Christmas and when it comes to making money it’s never too late.
Take a look at this trend chart from Google, notice how there is always a sharp incline around the end of [...]

November 25, 2007

He’s a moron and so are you!

“It’s your attitude, not your aptitude, that determines your altitude”
Somone somewhere said that sometime
That’s what it says in our support ticket system today. He was talking about one of our programmers who misunderstood what he was asking. Actually that’s putting it politely. Reading the customers messages is like reading something generated [...]

November 25, 2007

Is it worth your click?

Ever visit Digg or Del.icio.us and wish you didn’t have to click through to get the skinny on the article? A click to the wrong article is wasted effort and I’d like to avoid that at all costs.
The difficulty is if you don’t read the articles you should be you might find your business [...]