Martyn Walker

Uncommon Sense

Archive for the 'Online Marketing' Category

May 6, 2008

Link Scanners Make PPC but No Adsense

New tools from security firms could be costing you dearly. I observed something “that could not happen” according to the makers of a Link Scanner and Resident Shield packaged with my anti virus product.
It started when I made my first search in Google after the installation. Curiously a new spinny icon appeared beside [...]

January 1, 2008

Is the Spider your Decider?

According to Wikipedia: Research is a human activity based on intellectual investigation and aimed at discovering, interpreting, and revising human knowledge on different aspects of the world.
Google cannot be an expert in every subject, rather the subject needs to be an expert in Google. How much of the research in Google is manipulated by the [...]